Technical, content and digital PR – Multi-faceted campaigns that deliver tangible results
It’s a simple concept. Content and user experience make you become the best result. Digital PR and technical SEO show Google that you are the best result. In order for an SEO campaign to show real ROI, these three areas are absolutely key, but you can’t implement a strategy like this unless you really know who your customers are.
Technical SEO – The foundation of any SEO campaigns
The technical optimisation of your site plays a huge role in your SEO performance because the code of your site is all that Google sees. Our technical team will ensure your site is optimised in the right way so that Google knows how good your site is.
Technical SEO is the foundation on which all SEO campaigns need to be based and cannot be forgotten about. It’s often easy for brands to get caught up in bigger, more visible content marketing campaigns, but there is almost always quicker wins to be had with technical optimisation, giving a much bigger ROI than some other channels.
Content & UX – Google wants to deliver the best results to users
The only way of being ranked number one in search is to become the best result by offering as much value as possible to customers. This means that you need to provide your customers with the information they need at precisely the right time and offer value over and above just selling your products or services.
This is where our content offering comes in, we take the time to understand your target audience and their pain points, this allows us to spot opportunities where we can engage with them at the right times in a way that drives conversion and shows Google that you are the best results.
Digital PR – The old ways of link building are dead, but links are still vital
Links are still crucial to SEO, but generating them is no longer easy. Instead of spamming sites or paying for coverage, now you need earned links through digital PR.
National and industry press need a reason to cover and link to your brand, we take the time to create this reason and use our press relations to get you covered in a way that generates not only SEO results, but also helps build your brand.
